There's a new member in the j-loop family and in opposite to its cousins, this one is a stalwart of faithfulness, a loyal friend since highschool and a bona fide one-camera-only kinda strap.
But that doesn't mean life will be boring... No, Sire! This one's going to make your camera spin for joy. And keep you, the photographer, calm, comfortable and untangled in the process.

How does this strap do it? Well … the swivel comes with – surprise! – a swivel.
"Now that's sheer lunacy", you might think. But wait a moment. Before this idea drives you up the pole, consider this: A swivel is basically nothing but a coupling between two parts (i.e., the j-loop and your camera) enabling one to revolve without turning the other.

If that doesn't convince you, its good looks surely will. Nice figure, petite and unassuming, and best of all, it got muscle: With its 100kg max load weight rating it could take you for a spin; and, like the rest of the family, the j-loop: swivel is mildly schizophrenic and comes in three versions: Urushi, B and Extended B.